Stealing hearts one step at a time


Strategy & Consultancy   /   Design & Branding   /   Web Development




Simple and easy from landing to checkout!

CuddleBandits is an Australian brand that sources and sells fun and funky baby and children clothing at affordable prices. Starting from their founders garage as the business grew so did the need to explore the digital space and streamline their ordering and stock management processes and create the base platform allowing them to grow and expand.

SlickWeb was engaged by CuddleBandits to develop their online store allowing them to showcase all their products in an engaging way that would match their brand essence and values.  "We want the experience to be as easy as possible from start to end" was one of the key aspects CuddleBandits emphasised right from start.

During our journey with CuddleBandits we performed some initial brand research and identified that the exisiting branding did not match what CuddleBandits represented and the fun and stylish feel of all the products and therefore the need to revisit their brand was brought onboard as part of the project.

The work

As any small business trying to get out there, CuddleBandits had a relatively low budget. Through various scoping and strategy sessions, we got to know in depth their market, target audience and their entire business structure. This allowed us to truly understand them and their customers' needs and recommend the best approach that would allow CuddleBandits to spread their exisiting budget for the development of their website and the creation of their new brand.

Once we understood what was needed, we got the wheels in motion. Our Digital Design and Development teams developed a responsive ecommerce website supported by Shopify. The site provided a simple and engaging layout focused on showcasing CuddleBandits’ products and provided their customers with a clear and intuitive journey through their Collections and Product ranges providing them all the necessary information to progress from the landing page to checkout.

Not only were we able to fulfil all of CuddleBandits requirements for their new website within their initial budget and timeline, through our initial scoping sessions, we were also able to advise and guide CuddleBandits on the best approach for their initial website and prioritise some of their initial requirements for following stages. This allowed them to streamline their budget and invest in the initial digital marketing strategy and implementation required to push their new website out and bring the initial traffic which resulted in an increase of 20% in sales and brand awareness in the initial 2 weeks of site being live.


Main implementations

Shopify store setup   /   Theme customisation   /   Integration with MailChimp and email automation   /   Incentivisation Pop-Ups   /   Multi currency conversion with geolocation   /   Simple returns system   /   Instant chat   /   Integration with Facebook Shop and Messenger Bot   /   SEO and Image optimisation   /   Integration with Supplier platform (Stock management)   /   Payment Gateway Integration   /   Google Analytics Integration   /   Google Adwords   /   Facebook Advertising   /   Instagram Advertising


The brand


A brand tailored to the customers!

Through our journey with CuddleBandits, we identified that their brand did not match their products and what they wanted to stand out for- a fun and funky baby and children clothing brand. We advised CuddleBandits that their existing brand look and feel was not suitable for their target audience and did not translate well into the digital world and other applications . We worked closely with the CuddleBandits team and quickly developed a simplified brand that not only translated the playfulness that CuddleBandits is known for but also transmitted their more serious and professional side.

Brand outputs

Brand identity / Brand guidelines / Business cards / Email signature / Stationary


Let's work together!

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