Case Study

Foundation WOW

Surf therapy at its best


Waves of Wellness is a mental health and surf therapy charity, promoting positive mental health and wellbeing through innovative programs that break down the stigma on mental health. With their simple yet effective philosophy of “Get wet and have a good time”, their message runs deeper: it’s OK not to be OK, and people don’t have to go through it alone. 

WOW, leaded by CEO Joel Pilgrim, aims to facilitate conversations and connection, increasing awareness and change the way mental health is viewed and treated. WOW has been doing incredible work, supporting the younger and older generations and expanding its programs nationally to 3 states around Australia. During their growth they’ve quickly realised that their digital identity was no longer a good representation of their values and who they are and needed to change.

We worked closely with Joel and his team, on a solution that would bring a fresh new look and feel to WOW’s online presence and showcased who they are, their programs and experience and the amazing work they’ve been doing to date.

We designed and developed a clean, user friendly and modern website that translated WOW’s fresh and vibrant personality while maintaining the true professionalism and passion that they live by. Focussing on a simple and easy to navigate content structure, we created an informative and engaging website with clearly defined user journeys, supported by a robust CMS platform. This provided WOW with a new scalable digital solution that would support their rapid growth.



It was an absolute pleasure working with Pedro and the team from SlickWeb. They were very organised, knew their craft and designed a website custom to our needs. Their industry experience proved vital as we navigated the ins and outs of online donations, mail merging and customised automated contact forms. Upon requesting updates and changes, they were super prompt and had tasks completed within hours. I would highly recommend SlickWeb to any organisation looking to make a creative stamp in their industry.
— Joel Pilgrim – CEO Waves Of Wellness Foundation

Other Work


Sarah Morton

Brand Identity / Responsive Website

Nivana Group

Responsive Website

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