Foundation WOW

Surf therapy at its best


Design & Branding   /   Web Development




A cause close to our heart

Waves of Wellness is a mental health and surf therapy charity, promoting positive mental health and wellbeing through innovative programs that break down the stigma on mental health. With their simple yet effective philosophy of “Get wet and have a good time”, their message runs deeper: it’s OK not to be OK, and people don’t have to go through it alone. 

WOW, leaded by CEO Joel Pilgrim, aims to facilitate conversations and connection, increasing awareness and change the way mental health is viewed and treated.

WOW has been doing incredible work, supporting the younger and older generations and expanding its programs nationally to 3 states around Australia. During their growth they’ve quickly realised that their digital identity was no longer a good representation of their values and who they are and needed a face lift.

WOW reached out to SlickWeb to work collaboratively with their team on a solution that would improve their online presence and better showcase who they are, their programs, experience and the amazing work they’ve been doing to date.

Being a charity we knew budgets were tight. Knowing how important their work is in today’s society we worked closely with Joel and made it happen, creating something that we are all truly proud of.

The website

One of the biggest issues WOW was facing with their previous website was the lack of content structure and well organised information that was easy to navigate through.

Taking this into consideration, we took a holistic approach to the website rebuild. We looked at the entire content within in the old website and planned on how to best translate this into a new look and feel, using a well structure approach that would facilitate the ease of navigation through the information. After working through all of the requirements WOW had for their new website we designed and developed a clean, user friendly and modern website that translated their personality and professionalism, focussing in simple and easy to navigate content structure with clear user journeys.

Our collaborative process allowed us to quickly and efficiently build a robust solution, supported by Squarespace, involving WOW’s team on the various stages of the design and development to ensure all requirements were met and the result matched their vision. This resulted in a structured content layout that provided a simplified and guided journey through the content, giving the end users an engaging and informative experience through the website.

The end result was a clean, simple and modern looking responsive website, tailored to WOW brand, that was easy and quick to update and maintain and all within budget.



Squarespace implementation   /   Custom Responsive Design   /   Instagram Integration   /   MailChimp Integration   /   Google Analytics Integration   /   Domain Mapping   /   301 Redirect Setup   /   Donation Platform Integration


Let's work together!

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