Conversion focussed, simple & efficient!
IXIAH is a Sydney based fashion label, founded by Krystel English, well known for their unique styles, intricate pieces and limited editions. IXIAH has increasingly grown their presence and customer base in the past few years, both digitally and physically with two stores located in Sydney NSW.
With the opening of their second store and the increase in the demand for their beautifully designed pieces, IXIAH came to the realisation that their existing website (built in Magento) was no longer able to provide a reliable solution to their customers’ demands. Also the newly arisen problem of inventory management across multiple locations; online and in-store was also a key driver for change.
We worked closely with IXIAH’s Creative Director and Founder, Krystel English, to design and develop their unique eCommerce store. The new store would showcase IXIAH’s beautiful products providing users with a seamless and easy journey through the website while providing IXIAH with a centralised stock management for their online and physical stores as well assisting them with the improvement of some internal processes.
Focusing on creating an engaging, simple and efficient user experience, we developed a conversion optimised eCommerce website with the aim of providing users with a tailored journey through the content all the way through to checkout. To complete the full customer cycle and ensure consistency across all touch points, we custom designed, developed and implemented all consumer communications, from transactional emails to automated emails such as Welcome, Abandoned Cart and Birthday trigger emails.