Case Study


Unique styles designed with passion


IXIAH is a Sydney based fashion label, founded by Krystel English, well known for their unique styles, intricate pieces and limited editions. IXIAH has increasingly grown their presence and customer base in the past few years, with a growing social following and two stores located in Sydney NSW.

With the opening of their second store and the increase in demand for their beautifully designed pieces, IXIAH came to the realisation that their existing website (built in Magento) was no longer able to provide a reliable solution to their customers’ demands. Also the newly arisen problem of inventory management across multiple store locations and online was a key driver for change.

We worked closely with Krystel and the team to design and develop their unique eCommerce store. The new store aimed to showcase IXIAH’s beautiful products providing users with a seamless and high end journey through their products and IXIAH with a centralised stock management for their online and physical stores.

Focusing on creating a simple and efficient user experience, we developed a conversion optimised e-Commerce website with the aim of providing users with a tailored and engaging journey through the content all the way through to checkout. To complete the full customer cycle and ensure consistency across all touch points, we custom designed, developed and implemented all consumer communications, from transactional emails to automated emails such as Welcome, Abandoned Cart and Birthday trigger emails.

Finally, to support their growing presence in the retail market, we worked with IXIAH to ensure their ongoing social campaigns was accompanied by a strong digital marketing strategy. We worked closely with IXIAH’s team to develop a marketing plan that would map all of the target campaigns to be executed through the year and delivered through various paid social mediums. We optimised IXIAH’s ad spend, centralised all of the exisiting accounts and implemented ongoing retargeting and brand awareness strategies that complemented the seasonal campaigns and generated continuous sales.

As part of this ongoing process, we continuously work with IXIAH on a daily basis to optimise and test new ideas and help them grow their business. We see ourselves as part of their team and work with them to push their business to new fronts.



I met with some of the top agencies in Sydney and chose to go with SlickWeb as I found Pedro to have a strong eye & vision for design while also being able to implement the structure required for my business. And with their on-going support network, they are now an integral part of the continual growth and development of our business. I am so happy with my decision as I do not feel any of the other companies could have created my site as professionally sound.

We worked on a complete rebuild of the site. SlickWeb’s team worked tirelessly and were extremely fast in delivering to the timelines. My business was thoroughly researched and every angle and avenue was thought out to give the best customer experience possible. Not only did I relaunch my website but we also had all our trigger emails set up, to capture such things as abandoned carts which are converting at double the standard rate.

We have seen a huge increase in new and returning visitors to our website and sales have flourished increasing by 25% in the first few months of launching which is an incredible amount.
— Krystel English – Creative Director & Founder

Other Work


Grecian Purveyor

e-Commerce Responsive Website / Digital Marketing / SEO Services

Tomi Björck

Brand Identity / Responsive Website

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