AKA, JUST THE FACTS
Who’s the primary contact for this project? Please include name, email, and phone.
Do you have an ideal date for website launch? Are there outside considerations that might affect the timeline (e.g. product launches, studio openings)?
WHAT IS IT THAT YOU REALLY WANT?
Please tell us about the range of work you do, the products you sell, the services you offer, or the content you create.
Describe the ideal visitor to your website. Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local to you or far-flung? Young or old?
When your ideal visitor arrives, what frame of mind are they in? Seeking information? Ready to purchase?
If your ideal visitor stopped by your website, what would you want them to do before they left? Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?
Which social media channels (if any) do you think your ideal visitor spends time on? Are you already interacting with them in a marketing capacity?
Are you an expert in your field? Do you ever write about your industry?
HOW DO YOU WANT TO BE SEEN?
Tell us about your industry and how you fit into it. Newcomer or established? Local, regional, or national? Artisanal or mass market?
What brands and/or individuals do you consider competition?
What brands and/or individuals would you consider to be design inspiration?
What makes you or your business unique/appealing/ competitive?
Nuts and bolts
LET'S TALK DETAILS
Do you already have an existing website or domain? If so what is it?
Will anyone else, such as partners or employees, need administrative access to the website?
Will you be able to provide assets for your website? This would include: all copy (bios, headlines, products, about pages, etc.), images, and a logo or other branding. Or do you need help with this?
Over to you
TELL US SOME MORE
Anything else you’d like to tell us about this project?
Thank you for completing our Kick Off form. We can't wait to get started on this amazing project.