Nexus website refresh was a great project to test how we can adapt and work around our clients’ needs. With an already established brand and look and feel, Nexus project consisted of the redesign of their website, leveraging off their existing brand and extend this where required. Taking a simplistic approach to the project, we extended the brand with a new range of fonts, styles and complementary colour that would allow us to create a modern design tailored to their brand.
Nexus’ main focus for their new website was to create a solution that would bring a more modern look to their business while providing them with the ability to quickly and efficiently update their website with new projects and blog content. With that as our main goal, we worked with Nexus on a solution that would provide them with a robust platform, that provided an informative and engaging journey to the end users while allowing Nexus to quickly create and update content on their website.
Focussing on the user experience, we designed a clean, user friendly website that was simple and easy to navigate and with clear user journeys. Nexus was involved in the various stages of the design to ensure that we fulfilled all of their requirements and catered for their target audience and the various journeys. This allowed us to create an online solution with a structured content layout, providing users with a clear journey through the content, that would showcase Nexus work and services and was a true representation of their business in the digital space.
Once the designs were completed we started the development of the responsive website. Focussing on Nexu’s requirements for a Content Management System that was simple, efficient and easy to use, we developed the website on WordPress, implementing a modular approach to the entire website content and layout.
The end result was a modern and sophisticated responsive website supported by a modular structured CMS that provided Nexus with the flexibility and autonomy they needed to maintain their website fresh and relevant to their audience and expand as their business grows.