Clean, modern and professional!
Sarah Morton is an SEO copywriter and content strategist based in Sydney NSW, with more than 17 years’ experience working with brands in the government, healthcare, and enterprise industries, helping clients understand how to achieve their business objectives through content. Services ranging from website redesign and content strategy to annual reports and tone of voice guidelines.
Sarah Morton’s business as a copywriter evolved in the last few years, expanding her client base, services range and the vision for what Sarah Morton represents. As the business evolved, Sarah Morton came to the realisation that the existing brand and website was outdated and no longer a good representation of the business, services and the quality of work Sarah Morton stands for. It was time to evolve.
We worked closely with Sarah Morton on a rebrand and an online solution that would showcase her services, experience and above all her impressive and highly satisfied client base. We created Sarah Morton’s new brand identity, focussed on a strong and clean feel with a softness that would transmit a sense of professionalism, trust and above all Sarah Morton’s personality. The result is a strong monogram logo accompanied by a minimalistic brand element. The combination of the two create a brand that respects Sarah Morton origins as a copywriter while allowing Sarah Morton to scale and grow the business in other areas. The clean and simplistic logo provides a balance of professionalism yet approachable feel with the use of cool pastel tones as the complementary colour palette.
To complement Sarah Morton’s new brand, we worked on a complete re-design development of Sarah Morton’s new responsive website. Focussing on a simple and easy to navigate content structure with clear user journeys, we created a digital representation of the new brand that would bring it to life and complement everything in the digital world.