Case Study

Sarah Morton

Content that inspires action


Sarah Morton is an SEO copywriter and content strategist based in Sydney NSW, with more than 17 years’ experience working with brands in government, healthcare, and enterprise industries, helping clients understand how to achieve their business objectives through content.

As her business and services evolved through the years so did the vision for what Sarah Morton as a brand truly represents. Sarah Morton came to the realisation that the existing brand and website was outdated and no longer a true representation of herself and services provided and the quality of work. It was time to evolve.

We worked closely with Sarah Morton on the rebrand her business and an online solution that would showcase the services, experience and above all the impressive and highly satisfied client base. The new Sarah Morton brand identity, focussed on a strong and minimalist feel with a softness that would transmit a sense of professionalism and trust that define Sarah Morton. The result is a strong monogram logo accompanied by a minimalistic brand element. The combination of the two create a brand that respects Sarah Morton origins as a copywriter allowing for the growth of the business into other potential areas. The clean and simplistic logo provides a balance of professionalism yet approachable feel with the use of cool pastel tones as the complementary colour palette.

To complement Sarah Morton’s new brand, we performed a complete re-design of Sarah Mortons website and developed a responsive website, focussing on a simple and easy to navigate content structure with clearly defined user journeys. The new website was developed on WordPress with a modular approach, which provided Sarah Morton with a robust and future-proof solution.



When I decided to refresh my website, I knew I needed a team who understood the importance of SEO, and had the ability to build a unique site that could grow and change over time. Pedro and the team at SlickWeb made it happen and I love the end result. I was particularly impressed with how quickly they responded to my emails, and how well they planned and executed the whole project. I’ve already recommended them to a few clients and look forward to working with the team again very soon!
— Sarah Morton - SEO Copywriter & Content Strategist

Other Work


Tomi Björck

Brand Identity / Responsive Website

The Office Sutherland

Brand Identity / Responsive Website

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