Sarah Morton

Content that inspires action


Design & Branding   /   Web Development




Clean, modern and professional!

Sarah Morton is an SEO copywriter and content strategist based in Sydney NSW, with more than 17 years’ experience working with brands in the government, healthcare, and enterprise industries, helping clients understand how to achieve their business objectives through content. Services ranging from website redesign and content strategy to annual reports and tone of voice guidelines.

Sarah Morton’s business as a copywriter evolved in the last few years, expanding her client base, services range and the vision for what Sarah Morton represents. As the business evolved, Sarah Morton came to the realisation that the existing brand and website was outdated and no longer a good representation of the business, services and the quality of work Sarah Morton stands for. It was time to evolve.

Sarah Morton reached out to SlickWeb to work collaboratively with her on a solution that would improve her online presence and showcase her services, experience and above all her impressive and highly satisfied client base.

Brand refresh


Modern with a PERSONAL touch

The previous Sarah Morton brand, although quite simplistic and easily identifiable, used a strong outdated colour palette and imagery style. We worked closely with Sarah Morton to develop the new brand and through our collaborative brand research and guided by our client’s requirements, we quickly identified the style for Sarah Morton’s new brand. Taking into consideration the nature of the business, the clients and industries, we developed new brand focussed on a strong and clean feel with a softness to it that would transmit a sense of professionalism, trust and above all Sarah Morton’s personality.

The result is a strong monogram logo accompanied by a brand element that playfully works in the copywriter main side of Sarah Morton, with the use of inverted quotations subtly incorporated in the “S”. The combination of the two create a brand that respects Sarah Morton origins as a copywriter, but allows her to scale and grow her business in other areas. The clean and simplistic logo provides a balance of professionalism yet approachable feel with the use of cool pastel tones as the complementary colour palette.

Brand outputs

Brand identity / Brand guidelines / Social Assets


The website

To complement Sarah Morton’s new brand, we worked on a complete re-design and responsive development of Sarah Morton’s website .

Taking into consideration all of Sarah Morton’s main requirements for a clean, user friendly and modern website, through our interactive design process, we designed a website focussed in simple and easy to navigate content with clear user journeys. Involving Sarah Morton on the various stages of the design was crucial to ensure that we fulfilled all of the requirements and created a digital representation of her brand that would give it justice and complement everything in the digital world.

Through our collaborative process, we designed the responsive website taking into consideration not only Sarah Morton’s requirement but the target audience and the various journeys. This resulted in a structured content layout that provided a simplified and guided journey through the content, giving the end users an engaging and informative experience through the website.

Once the designs were finalised, our development team built the responsive website. Focussing on Sarah Morton’s requirements for a Content Management System that was intuitive, simple, efficient and easy to use, we developed the website on WordPress, implementing a modular approach to the entire website structure.

The end result was a clean, simple and modern looking responsive website, tailored to Sarah Morton’s new brand, that was easy and quick to update and maintain, ticking all the boxes from our client requirements list.



WordPress CMS Implementation   /   Modular CMS Structure Development   /   Custom Responsive Design   /   Yoast SEO Plugin Integration   /   MailChimp Integration   /   Google Analytics Integration   /   301 Redirect Setup

When I decided to refresh my website, I knew I needed a team who understood the importance of SEO, and had the ability to build a unique site that could grow and change over time. Pedro and the team at SlickWeb made it happen and I love the end result. I was particularly impressed with how quickly they responded to my emails, and how well they planned and executed the whole project. I’ve already recommended them to a few clients and look forward to working with the team again very soon!
— Sarah Morton – SEO Copywriter & Content Strategist

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