Minimalistic and sophisticated
Tomi Björck is Finland’s most cherished restaurateur and celebrity chef. With 11 restaurants in Finland, Sweden and Australia, 17 television series, five cookbooks, and a resume spanning some of the finest restaurants in Spain, London, Helsinki, Stockholm, and Sydney – he’s making his mark in Australia and beyond.
Tomi Björck has quickly become one of the most successful entrepreneurs in Finland. With a growing portfolio of work under his name and an evolving range of work in hospitality, television and media, Tomi and his partner Minka Björck decided that Tomi was in need of a new and improved digital presence that truly represented him and the quality of work he stands for.
We partnered with Tomi and Minka Björck to work on a complete rebrand and the development of a solution that would make Tomi’s brand standout and showcase his services and work portfolio. The new brand identity and website were created with a minimalistic and sophisticated approach. We designed a simple monogram logo for Tomi’s new brand identity, complemented by straight and minimal fonts, bringing that Scandinavian touch across all elements, and included additional brand assets that emphasised Tomi’s personality and style. All of this was brought to life on Tomi’s new website, blended with the use of tone down photography and a minimalistic colour palette.